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Ba Israel Business The importance of using experienced commercial interior designers for a office refurbishment

The importance of using experienced commercial interior designers for a office refurbishment

An office fit out can be an exciting new chapter or a stressful ordeal. Not only do you need to devote a lot of time to meticulously plan for design,money and time constraints; you also need to ensure a talented,experienced set of project managers and fitters are used to ensure the project goes smoothly and safely.

However,some companies try to save money on the project above all else by cutting corners,trying to do it themselves or hiring a cheap contractor. The problem is that when you use an inexperienced,sub-par contractor,the results can be less than you require. This is where the real costs of a bad office fit out come home to roost,which is the basic reason it is vital to use an experienced commercial interior designer.

Poor safety

Your commercial premises must be designed with a mind for all potential health and safety issue. This needs a full site survey from an expert who can identify potential hazards and problem areas. The planning stage of your fit out should include an appraisal of the current building in order to create the new look around what would be safe for anyone who occupies the place. If you cut corners in the refurbishment,you risk leaving your premises with hazards that could cause costly accidents down the line.

Unexpected costs

Some things in life can be bought for a little bit of money,but an office fit out isn’t like a store brand pasta sauce. With an office re-fit,you get what you pay for,and choosing cheap,inexperienced contractors and products could end up costing you a lot more overall. Even a badly installed plug or uncomfortable furniture can end up costing a lot to replace,and any downtime that’s caused is likely to end up costing more than had you hired an experienced interior designer in the first instance.

Unproductive staff

Your staff have to feel like they are the main consideration in your office fit out. After all,the way the place looks is essential for boosting their comfort and safety,which in turn impacts on their ability to work. Even something as simple as poor colour choices can have a significant impact on their mood,and an inexperienced interior designer is more likely to make the wrong decisions. If you want to get the maximum out of your employees,you have to get the best out of your office refurbishment,and the only way this can be assured is to hire a professional interior designer.

It can be very tempting to try to cut corners to reduce costs,but you should never compromise on quality with an office fit out. The points raised above are just a few of the problems of working with an inferior design and fit team,and these expenses far outweigh the extra financial investment you would need to make to get the services of a seasoned expert. Don’t put unnecessary strain on your company; go for quality of service every time.

Contact - – Ozone Interiors today to work with a commercial interior designer who knows how to get the very best results.

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3 Well-Known Gospel Music Artists That Changed The World3 Well-Known Gospel Music Artists That Changed The World

Black Gospel Music Artists

There are hundreds of gospel music artists,but only a handful has changed the way people listen to the music,understand it and enjoy it. These artists have successfully blurred the lines of musical genres and led to the birth of a generation that enjoys music of all types. Who are some of the famous Black Gospel musical artists that have made their mark in the world?

Aretha Franklin – This well-known American singer was also a pianist,actress and civil rights activist. Her career in Soul originated from the Gospel music she was exposed to as a child in the church. Her father was a minister at the New Bethel Baptist Church in Detroit,where she started her singing career. Although it took time for her career to take off,she eventually became known as the “Queen of Soul.”

Thomas Dorsey – This well-known American singer was also a huge Christian evangelist influence on the foundation of 20th-century gospel music. As a child of a religious family,he gained more of his fame by playing blues at Atlanta’s parties and barrelhouses. However,Dorsey experienced a spiritual awakening that caused him to write and sing religious and Gospel music. He noted no difference between church music and blues and saw Gospel music as a supplement to word preaching.

Sister Rosetta Tharpe – She was an American recording artist,singer,songwriter and guitarist,who gained popularity throughout the 30s and 40s for her gospel recordings. She blended the spiritual lyrics and rhythms,pioneering the Rock & Roll musical genre. Tharpe is known as a “Grandmother of Rock & Roll,” and she was one of the first Gospel musicians to be accepted by a wider audience.

Common Local SEO Errors That You Should AvoidCommon Local SEO Errors That You Should Avoid

Local search engine optimization or local SEO is an important marketing aspect in the world we live in today. Every major search engine puts a substantial amount of importance on local content. If you want your possible new customers to see your business on top for their search,then your content has to be properly optimized,ready and waiting for users to pick up. People do not have the time to dig deep for information on services or on any topic. They rely on the immediate results and an excellent local search can help make that possible.

The best success comes to those who use local search engine optimization properly,but there are those who fall prey to some common mistakes. In this article,we are going to show the most common local SEO mistakes that you should avoid.

Inconsistent or Inaccurate Information

Search engine rules keep on advancing,but they are far from being perfect and can be confused. This means that inconsistent and inaccurate information can only negatively affect your local search engine optimization campaign. Google,Yahoo and Bing will all be thrown off by websites and pages that have different contact information and addresses.

Too Many Local Specific Key Terms

Information regarding your town,city or location can help if used properly. Your content must provide information about your area,but it shouldn’t be crammed with local specific phrases for the sake of having more text. You want to impress your target audience which are the individuals in your local area that you’re trying to reach with content that will get them to act.

Too Much Emphasis on Keywords

Rather than worrying about using keywords that are specific to your niche and location,and then attempting to create valuable content using them,you should instead focus on utilizing simple and easy to use phrases that will surface naturally when creating your content. For the best results with local SEO,you need to develop content and not just local or industry-specific keywords.

Settling on Your Current Locality

Local search engine optimization is constantly altering and so,settling on your current spot on the listings and search engine results pages (SERPs) won’t do you any good. You must constantly engage with your clients and prospects. Blog content,videos,photos and social media posts are an excellent way to connect with your customers.

Concentrating on the Same Keywords

Of course,keywords are crucial in local SEO and are in fact the foundation of this form of marketing. However,utilizing the same few specific keywords every time will not help as every user thinks differently and will search a different set of phrases over time. As such,you need a variety of keywords that are not only simple but applicable to your business. They also must be specific to the local region you are targeting and match the target audience of your campaigns.

Get more advice from SOM – SEO Consultancy Hereford

Beginner Steps to Becoming a Super AffiliateBeginner Steps to Becoming a Super Affiliate

As you’ll see,there are many ‘flavors’ of affiliate marketing: different approaches,different platforms,most of which can rightfully be termed “affiliate marketing”.
You probably have your own notion of what affiliate marketing looks like,what comes to mind when you think about the business of affiliate marketing – product review sites,Amazon affiliate links placed on a blog or within articles,promoting affiliate products to a mailing list,etc.

This is not intended to be an almanac of disparate affiliate marketing tactics.

Overview

  1. Choose Your Niche / Topic
  2. Develop Your Keyword List
  3. Create Your Content
  4. Build Your Website
  5. Monetize Your Website
  6. Drive Traffic
  7. Optimize & Improve
  8. Expand

Conceptually,affiliate marketing like this is fairly simple & straightforward: Choose your topic,determine which keywords & phrases are used to search in that topic,write articles optimized for those keywords,build the site using the content you created,add links to related affiliate products,then get the attention of people interested in the topic. For additional help on this affiliate marketing process:-

Visitors show up to browse the content,and some percentage click through and buy from your affiliate links,thereby generating your profits.

Here,we will break this down into a series of digestible and doable steps,building one on top of the next,until you have your business up,running,and generating revenues.

None of these steps is terribly complex or mystical; in fact,most have many ways to accomplish them,even many ‘right’ ways. But the difference between just ‘doing’ them,and doing them in a way that gets the results we’re after,while often subtle,are absolutely the difference between success & failure.

There are many ways to choose a niche,build a site,and drive traffic,but only a few will that result in strong,continuous conversions – the sales that produce your profits.

What is a niche anyway?

Your niche or topic is the basis of your website – it’s what your site will be about,it’s “Reason For Being”.

Choose the ‘wrong’ niche,and the best you can hope for is a constant struggle; more likely you’ll simply fail.

Choosing the ‘right’ niche won’t,by itself,insure success,but it is the single biggest determining factor,and what drives all subsequent steps.

If there’s anything ‘hard’ about picking your niche,it’s having to choose from so many excellent potential opportunities.

Once you know how to come up with and qualify niche ideas,the real fun begins – because as you’ll see,there are a near-infinite number of
good,lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue

That said,I often hear from people who are just starting out that choosing a niche is difficult or frustrating – even mindboggling.

The four most common “complaints” I hear are:

  1. Not knowing where to begin;
  2. Not being able to come up with good ideas;
  3. Not knowing if an idea will be profitable;
  4. Not knowing if an idea is achievable.

One of the most important aspects of choosing your niche or topic is your “Reason For Being”.

Your Reason for Being is the reason your website exists,the justification for visitors to go there. Without a good,clear Reason for Being you’re sunk before you even begin.

Reason for Being answers the question “why would someone take the time & effort to visit your site”,shapes the approach you take,and dictates your content.

Suppose I have a passion for animals,and decide I want to create a site in the ‘pets’ niche.

After brainstorming,looking around online,thinking about my own experiences,etc.,I decide to create a site about keeping pets for apartment dwellers. Having lived in big cities and being a pet lover,I know there are unique challenges and restrictions for pet lovers in the city. Large or very active dogs,for instance,don’t typically do well living in an apartment. If it’s a walk-up,that poses additional challenges. Even tropical fish can pose problems – very large aquariums are immensely heavy and require firm,strong flooring underneath.

If I were to simply build a site without consideration of my Reason for Being,it would end up being a hodge-podge of marginally-related articles,with little cohesion or connectedness.

Looking at this example,however,I can come up with a clear,strong Reason for Being: addressing the specific challenges facing apartment dwellers who want to have a pet or pets. Now,instead of assembling a hodge-podge of articles,I can map out a strategy that will dictate my content:

  • Dog breeds that adapt well to apartment living
  • Desensitizing your dog to noise & activity
  • Treadmills: exercising your dog when you can’t take him out

Your Reason for Being provides the reason for someone to visit your site. The clearer and more specific your Reason for Being,the better off you’ll be.An easier,obvious example is a review site. A site reviewing coffee makers would have as it’s reason for being,comparing different coffee makers in order to make a purchase decision.Improving the Reason for Being,we might instead build a review site around a narrower,more specific choice,for example “Home Espresso Makers”.

While there may be less people looking,it will be considerably easier to get and convert visitors looking to find out about and purchase a “Home Espresso Maker” than just a generic “Coffer Maker”.Taking that a step further still,”Home Espresso Makers For Price-Conscious Shoppers” is a clear,direct,and specific Reason for Being.

Someone looking for a low-priced home espresso maker will literally light up if they find a site devoted to “Home Espresso Makers For Price-Conscious Shoppers”.Examples of strong Reason for Being’s include:

Review & comparison sites

‘How To’ and tutorial sites

‘Top X’ and ‘best of’ sites

Unique solutions (i.e. ‘home remedies’,or our example above,etc)

Expertise sites

Unmet needs

‘Better mousetraps’

Whatever niche or topic you decide on,make sure you frame it with a clear,specific Reason for Being.

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