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Ba Israel Business Three Things New Entrepreneurs Need to Learn About SEO

Three Things New Entrepreneurs Need to Learn About SEO

New online entrepreneurs usually balk at the mere mention of SEO,as if it’s one giant puzzle that would take decades for them to learn and solve.

What they don’t realize that like a lot of things,SEO can be learned,even by those practically without knowledge about online marketing.

If you want to your business to have a good online presence,here are what some search engine optimization training specialists in Hong Kong recommend to start reading up on first:

1.) Keywords

Keywords are what makes potential clients find your website out of all the thousands of other pages online. They can short phrases or long ones. The important thing here is you need to research and optimize the keywords relevant to your business.

For example,if you sell pastries and your target clients live in your city,say Hong Kong,you want to focus on keywords that contain those two elements,for example,”tasty macaroons in Hong Kong.”

2.) Content

Of course,you can’t just stuff all keywords on your website. They have to make sense too.

Great,original content is what attract possible customers and learn more about the products or services you’re offering. Think of what people who are likely to buy from you would want to know more about. Make relatable and informative content focusing on those topics and make sure to incorporate the optimized keywords.

3.) Tags and meta-data

Apart from content that can win audiences,you also have to pay attention to how search engine algorithms find your website. Good tags and metadata can increase your chances of ranking higher on search pages. Think of them as your website’s IDs that give search engines information what your website is all about and how that information should be displayed.

As you continue on your SEO learning journey,you will learn many more ways to optimize your website and potentially pull in more clients.

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The Ninth Major Zurich Axiom: On Optimism versus Self-confidenceThe Ninth Major Zurich Axiom: On Optimism versus Self-confidence

By John Sage Melbourne

Optimism implies expecting the best,however confidence implies knowing how you will deal with the worst. Never ever make a move if you are simply optimistic.

Taking choices based on optimism that remains in turn not based on knowledge and insight to the facts is a hazardous mindset. Optimism can be hazardous due to the fact that it feels excellent. Every venture has an infinite number of possible outcomes,some excellent and some bad. Optimism often leads to flawed judgement.

Knowing how you will deal with the worst provides you confidence. When you are feeling optimistic,attempt to judge if this is based on the facts. At least 50% of the time it is not.

That being said,you absolutely require optimism to sustain your forward momentum. Somebody who is mostly cynical will discover it difficult to state yes to opportunities or even enjoy their property development journey. Stay optimistic about your endeavors,however when it comes to decision time,ensure that it’s confidence based on facts that’s the ultimate decider.

Follow John Sage Melbourne for more skilled property investment guidance.

Speculative strategy

Never ever enter a venture based exclusively on optimism. Prior to going into a venture calculate how to exit if things go incorrect. Look for confidence over optimism.

To learn more about establishing your wealth mindset,go to John Sage Melbourne here.

How to Prepare for Meetings with Patent Attorneys in TexasHow to Prepare for Meetings with Patent Attorneys in Texas

When inventors consult with a patent attorney (Aheinze.co.uk),they often face a misunderstanding based on the commonly held stereotype of a “crazy inventor.” This understanding is the one that a minority of inventors in the industry agree upon. And yet,minorities can be a huge influence on majorities.

In short,to get solid representation from your patent attorney of choice,and to receive the most favorable terms, you can’t look like a crazy inventor. Sure,even an insatiable “mad scientist” could eventually find the perfect patent attorney after talking with so many. But wouldn’t you rather work with your first choice for a lawyer?

Keep in mind that patent experts are often wary of dealing with independent inventors. Knowledge is key to being better prepared – and above all,you will want to come to every meeting prepared.

One of the greatest obstacles for patent lawyers is when their client can’t or won’t help them. Whether it’s inability to help ( such as language barriers),or unavailability (ie,never available) who tries so hard to be ‘helpful’ that the attorney can’t make head or tail of what they’re facing and hearing.

The patent lawyer (read more at Aheinze.co.uk) is here to represent you. They are not the inventor. If you really have a unique invention,you know the invention better than anyone else. Your relationship with the patent attorney begins with the first meeting. The first impression is the strongest,so we can’t repeat this enough: you must come well prepared.

Inventions come in all shapes and sizes,so it is difficult to provide a broad consensus of what exactly you need to prepare when you’re coming to the meeting.

However,we can provide information on certain key points that the patent attorney needs to know,regardless of the type of invention:

  • The basic configuration of the invention

  • Optional upgrades to the invention

  • Diagrams and pictures. When it comes to key aspects of the invention,every picture tells a story.

  • If you have artistic skills,use line drawings as much as possible. They are an effective way of breaking down the invention into greater detail,particularly when you can create an “exploded-view” line drawing.

Prepare a package of detailed information on your invention,both written and with diagrams.

Your patent attorney will be much more highly likely to realize that you’re taking your invention seriously. It makes their job easier: they don’t have to sort out unorganized information,and it creates more value in the relationship.

Summary of Patent Law Tips

  1. Come prepared

  2. Present your invention coherently

  3. Prepare a detailed written description of your invention

  4. Take pictures – and if possible,draw line diagrams – that show the most important,unique features of your invention

Follow these tips,and you will find it much easier to work with the patent attorney you want to work with,rather than one who is desperate.

If this initial process of sufficiently describing your invention may seem somewhat intimidating,know that as an independent inventor there is help. There are patent attorneys who can advise you on the process. Patent Attorney Houston has advised inventors in putting together a strong patent package.

6 Easy Tasks For Residential Plumbing6 Easy Tasks For Residential Plumbing

The confusion of home plumbing can easily be avoided if homeowners take certain precautions and perform proper maintenance. Prevent a visit from a costly plumbing repair service and show your home plumbing system a little love over this Valentine’s Day by partaking in these easy tasks suggested by residential plumbers:

1. Check for leaks.

Even the smallest leak in your faucets and pipes can lead to unmanageable flooding if not noticed or taken care of immediately. The resulting damage can require substantial home and plumbing repair which can be quite costly. Therefore,it is important to check all exterior walls,unheated basements,garages and crawl spaces,especially those areas that lack insulation. Little to no insulation leaves pipes more vulnerable to the elements and therefore they are more likely to crack and leak. Getting in contact with a residential plumber can also be useful as they can help you scope out trouble areas and can give you an overview of how to prepare and maintain your plumbing over the winter months.

2. Drain and insulate.

Draining and insulating all outdoor faucets and pipes in your home plumbing system before the winter sets in is a must as any water that gets trapped in those pipes can freeze,expand,and then crack,break,or burst the pipes. Securing these exterior pipes can help you avoid dealing with property damages and unpleasant plumbing repair.

Here are some ways to prepare your exterior pipes for the winter:

– Drain and disconnect all garden hoses and use a hose bib or faucet cover to insulate your outdoor faucets from freezing temperatures.

– For irrigation systems,shut off the water flow into the system and drain all water from the pipes.

For further assistance in preventing costly plumbing repairs,most residential plumbers can help you with the draining and insulating process for your home plumbing.

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3. Weatherproof trouble areas.

The next step is to look out for areas containing exposed plumbing. Doorways,windows,and vent fans should be checked to make sure their seals remain tight. If a seal is loose,it can be fixed up with caulking to avert your home plumbing from freezing. Also make sure to repair and cracked windows as they can lead to freezing temperatures coming in contact with your plumbing and will result in expensive plumbing repair costs.

4. Insulate exposed pipes.

Instead of sealing off all airflow in your home,which can potentially lead to mold growth,you should make sure your pipes are properly insulated so that they can stand up against cold winter air. As an easy and inexpensive procedure,insulating your home plumbing is the way to go. It can be as easy as installing foam tubing or towels around your pipes and can help your water heater retain heat (and therefore lower those pricey energy bills). Vulnerable pipes near electrical sources should be insulated with electrical heating tape. Heat tape,which can be wrapped around the pipes,is a great tool for providing just enough heat to keep your pipes from freezing.

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5. Keep indoor pipes warm.

Though many of the wintertime home plumbing issues are due to outdoor pipes,you mustn’t forget about your indoor plumbing. Indoor pipes can also freeze in cold weather,so doing things such as opening cabinet doors to expose your pipes to your home’s heat can help prevent internal home plumbing issues. For when you plan on being away from home for an extended period of time,make sure to set your interior thermostat to a minimum of 55 degrees Fahrenheit. Letting your indoor faucets drip steadily when the temperature outside drops below 30 degrees Fahrenheit can help prevent pipes from bursting and causing serious damages.

6. Sign up for a home plumbing maintenance program.

As residential plumbers recommend,keeping a close eye on and maintaining your home plumbing system regularly can save you from spending lots of time and money on damages and repairs. You can also consider signing up for a plumbing maintenance program so that you will know what to do in case of a plumbing problem. These programs can help extend the life of your appliances and ensure your plumbing warranties stay up-to-date. Partaking in a plumbing maintenance program will set your mind at ease as your home plumbing will be in capable hands.

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