The Twelfth Major Zurich Axiom: On Preparation

By John Sage Melbourne

When building a wealth strategy it is also essential to understand your own individual “risk/return” account.Your risk/return account is a specific statement explaining what level of danger or volatility you are prepared to take when spending.

As you assess your own “danger return account” it is important to understand:

Risk ought to not just be a step of the likelihood of will you have your capital returned. In preferred language,danger is the opportunity of loosing your funds. This is just one action of financial investment danger but is limited in operation. As soon as you have actually developed that the danger of really loosing your funds is remote,there are more accurate and useful actions of danger.

Risk is in economic parlance,is a step of the volatility of the rate of interest or financial investment return on your financial investments determined over an offered period,such as one year or five years. For that reason the financial investment,such as a strong technology or media supply,might be well known for brief volatility but enjoy a strong upward fad over the longer term.

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Risk relates to time in the means it is determined but also exactly how it associates with the person. For instance,an individual nearing retirement can manage much less volatility of return contrasted to an individual will several decades of work prior to retirement

Risk also associates with individual objectives,for instance an individual building a portfolio during their working life can accept and possibly seeks a higher level of volatility contrasted to an individual seeking to protect their funds after retirement.

There is also risk in doing little or absolutely nothing. This is referred to as “opportunity loss”. For instance,it is a threat simply to leave your cash still in an interest-bearing account or cash money monitoring account. The danger is two fold,the danger of reduction in acquiring power as a result of rising cost of living and the loss of missing out on a profitable financial investment return from shed opportunities.

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As you’ll see,there are many ‘flavors’ of affiliate marketing: different approaches,different platforms,most of which can rightfully be termed “affiliate marketing”.
You probably have your own notion of what affiliate marketing looks like,what comes to mind when you think about the business of affiliate marketing – product review sites,Amazon affiliate links placed on a blog or within articles,promoting affiliate products to a mailing list,etc.

This is not intended to be an almanac of disparate affiliate marketing tactics.

Overview

1. Choose Your Niche / Topic
2. Develop Your Keyword List
3. Create Your Content
4. Build Your Website
5. Monetize Your Website
6. Drive Traffic
7. Optimize & Improve
8. Expand

Conceptually,affiliate marketing like this is fairly simple & straightforward: Choose your topic,determine which keywords & phrases are used to search in that topic,write articles optimized for those keywords,build the site using the content you created,add links to related affiliate products,then get the attention of people interested in the topic. For additional help on this affiliate marketing process:-

Visitors show up to browse the content,and some percentage click through and buy from your affiliate links,thereby generating your profits.

Here,we will break this down into a series of digestible and doable steps,building one on top of the next,until you have your business up,running,and generating revenues.

None of these steps is terribly complex or mystical; in fact,most have many ways to accomplish them,even many ‘right’ ways. But the difference between just ‘doing’ them,and doing them in a way that gets the results we’re after,while often subtle,are absolutely the difference between success & failure.

There are many ways to choose a niche,build a site,and drive traffic,but only a few will that result in strong,continuous conversions – the sales that produce your profits.

What is a niche anyway?

Your niche or topic is the basis of your website – it’s what your site will be about,it’s “Reason For Being”.

Choose the ‘wrong’ niche,and the best you can hope for is a constant struggle; more likely you’ll simply fail.

Choosing the ‘right’ niche won’t,by itself,insure success,but it is the single biggest determining factor,and what drives all subsequent steps.

If there’s anything ‘hard’ about picking your niche,it’s having to choose from so many excellent potential opportunities.

Once you know how to come up with and qualify niche ideas,the real fun begins – because as you’ll see,there are a near-infinite number of
good,lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue

That said,I often hear from people who are just starting out that choosing a niche is difficult or frustrating – even mindboggling.

The four most common “complaints” I hear are:

1. Not knowing where to begin;
2. Not being able to come up with good ideas;
3. Not knowing if an idea will be profitable;
4. Not knowing if an idea is achievable.

One of the most important aspects of choosing your niche or topic is your “Reason For Being”.

Your Reason for Being is the reason your website exists,the justification for visitors to go there. Without a good,clear Reason for Being you’re sunk before you even begin.

Reason for Being answers the question “why would someone take the time & effort to visit your site”,shapes the approach you take,and dictates your content.

Suppose I have a passion for animals,and decide I want to create a site in the ‘pets’ niche.

After brainstorming,looking around online,thinking about my own experiences,etc.,I decide to create a site about keeping pets for apartment dwellers. Having lived in big cities and being a pet lover,I know there are unique challenges and restrictions for pet lovers in the city. Large or very active dogs,for instance,don’t typically do well living in an apartment. If it’s a walk-up,that poses additional challenges. Even tropical fish can pose problems – very large aquariums are immensely heavy and require firm,strong flooring underneath.

If I were to simply build a site without consideration of my Reason for Being,it would end up being a hodge-podge of marginally-related articles,with little cohesion or connectedness.

Looking at this example,however,I can come up with a clear,strong Reason for Being: addressing the specific challenges facing apartment dwellers who want to have a pet or pets. Now,instead of assembling a hodge-podge of articles,I can map out a strategy that will dictate my content:

• Dog breeds that adapt well to apartment living
• Desensitizing your dog to noise & activity
• Treadmills: exercising your dog when you can’t take him out

Your Reason for Being provides the reason for someone to visit your site. The clearer and more specific your Reason for Being,the better off you’ll be.An easier,obvious example is a review site. A site reviewing coffee makers would have as it’s reason for being,comparing different coffee makers in order to make a purchase decision.Improving the Reason for Being,we might instead build a review site around a narrower,more specific choice,for example “Home Espresso Makers”.

While there may be less people looking,it will be considerably easier to get and convert visitors looking to find out about and purchase a “Home Espresso Maker” than just a generic “Coffer Maker”.Taking that a step further still,”Home Espresso Makers For Price-Conscious Shoppers” is a clear,direct,and specific Reason for Being.

Someone looking for a low-priced home espresso maker will literally light up if they find a site devoted to “Home Espresso Makers For Price-Conscious Shoppers”.Examples of strong Reason for Being’s include:

Review & comparison sites

‘How To’ and tutorial sites

‘Top X’ and ‘best of’ sites

Unique solutions (i.e. ‘home remedies’,or our example above,etc)

Expertise sites

Unmet needs

‘Better mousetraps’

Whatever niche or topic you decide on,make sure you frame it with a clear,specific Reason for Being.

disagreements} that could lead to legal action being taken against your firm.

Company Administration.

If informal agreements and voluntary company agreements are not possible,you could consider entering into company administration. In these instances,you hand over all the dealings of your firm to an administrator who takes charge of the company to restore its ability to trade. They could well restructure the business or realise some assets to pay any secured creditors. Once you hand the operation to an insolvency practitioner,the creditors are not allowed to make any legal action to get back their monies,without the court’s permission. However,the practitioner will have to be sure that the company will produce better results when put under administration.

Insolvency is an unpleasant reality for many companies. Take advantage of the available company insolvency tips to help you know where to start. It is vital to know the various options you can explore to salvage your business from liquidation. Once you have decided which option has the highest possibility of saving your company,follow it and have an open mind. With the right plan,your company will get back to its feet.