National and Local SEO Services Toronto – A Simple Explanation of Search Engine Optimization

New online entrepreneurs usually balk at the mere mention of SEO,as if it’s one giant puzzle that would take decades for them to learn and solve.

What they don’t realize that like a lot of things,SEO can be learned,even by those practically without knowledge about online marketing.

If you want to your business to have a good online presence,here are what some search engine optimization training specialists in Hong Kong recommend to start reading up on first:

1.) Keywords

Keywords are what makes potential clients find your website out of all the thousands of other pages online. They can short phrases or long ones. The important thing here is you need to research and optimize the keywords relevant to your business.

For example,if you sell pastries and your target clients live in your city,say Hong Kong,you want to focus on keywords that contain those two elements,for example,”tasty macaroons in Hong Kong.”

2.) Content

Of course,you can’t just stuff all keywords on your website. They have to make sense too.

Great,original content is what attract possible customers and learn more about the products or services you’re offering. Think of what people who are likely to buy from you would want to know more about. Make relatable and informative content focusing on those topics and make sure to incorporate the optimized keywords.

3.) Tags and meta-data

Apart from content that can win audiences,you also have to pay attention to how search engine algorithms find your website. Good tags and metadata can increase your chances of ranking higher on search pages. Think of them as your website’s IDs that give search engines information what your website is all about and how that information should be displayed.

As you continue on your SEO learning journey,you will learn many more ways to optimize your website and potentially pull in more clients.

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As you’ll see,there are many ‘flavors’ of affiliate marketing: different approaches,different platforms,most of which can rightfully be termed “affiliate marketing”.
You probably have your own notion of what affiliate marketing looks like,what comes to mind when you think about the business of affiliate marketing – product review sites,Amazon affiliate links placed on a blog or within articles,promoting affiliate products to a mailing list,etc.

This is not intended to be an almanac of disparate affiliate marketing tactics.

Overview

1. Choose Your Niche / Topic
2. Develop Your Keyword List
3. Create Your Content
4. Build Your Website
5. Monetize Your Website
6. Drive Traffic
7. Optimize & Improve
8. Expand

Conceptually,affiliate marketing like this is fairly simple & straightforward: Choose your topic,determine which keywords & phrases are used to search in that topic,write articles optimized for those keywords,build the site using the content you created,add links to related affiliate products,then get the attention of people interested in the topic. For additional help on this affiliate marketing process:-

Visitors show up to browse the content,and some percentage click through and buy from your affiliate links,thereby generating your profits.

Here,we will break this down into a series of digestible and doable steps,building one on top of the next,until you have your business up,running,and generating revenues.

None of these steps is terribly complex or mystical; in fact,most have many ways to accomplish them,even many ‘right’ ways. But the difference between just ‘doing’ them,and doing them in a way that gets the results we’re after,while often subtle,are absolutely the difference between success & failure.

There are many ways to choose a niche,build a site,and drive traffic,but only a few will that result in strong,continuous conversions – the sales that produce your profits.

What is a niche anyway?

Your niche or topic is the basis of your website – it’s what your site will be about,it’s “Reason For Being”.

Choose the ‘wrong’ niche,and the best you can hope for is a constant struggle; more likely you’ll simply fail.

Choosing the ‘right’ niche won’t,by itself,insure success,but it is the single biggest determining factor,and what drives all subsequent steps.

If there’s anything ‘hard’ about picking your niche,it’s having to choose from so many excellent potential opportunities.

Once you know how to come up with and qualify niche ideas,the real fun begins – because as you’ll see,there are a near-infinite number of
good,lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue

That said,I often hear from people who are just starting out that choosing a niche is difficult or frustrating – even mindboggling.

The four most common “complaints” I hear are:

1. Not knowing where to begin;
2. Not being able to come up with good ideas;
3. Not knowing if an idea will be profitable;
4. Not knowing if an idea is achievable.

One of the most important aspects of choosing your niche or topic is your “Reason For Being”.

Your Reason for Being is the reason your website exists,the justification for visitors to go there. Without a good,clear Reason for Being you’re sunk before you even begin.

Reason for Being answers the question “why would someone take the time & effort to visit your site”,shapes the approach you take,and dictates your content.

Suppose I have a passion for animals,and decide I want to create a site in the ‘pets’ niche.

After brainstorming,looking around online,thinking about my own experiences,etc.,I decide to create a site about keeping pets for apartment dwellers. Having lived in big cities and being a pet lover,I know there are unique challenges and restrictions for pet lovers in the city. Large or very active dogs,for instance,don’t typically do well living in an apartment. If it’s a walk-up,that poses additional challenges. Even tropical fish can pose problems – very large aquariums are immensely heavy and require firm,strong flooring underneath.

If I were to simply build a site without consideration of my Reason for Being,it would end up being a hodge-podge of marginally-related articles,with little cohesion or connectedness.

Looking at this example,however,I can come up with a clear,strong Reason for Being: addressing the specific challenges facing apartment dwellers who want to have a pet or pets. Now,instead of assembling a hodge-podge of articles,I can map out a strategy that will dictate my content:

• Dog breeds that adapt well to apartment living
• Desensitizing your dog to noise & activity
• Treadmills: exercising your dog when you can’t take him out

Your Reason for Being provides the reason for someone to visit your site. The clearer and more specific your Reason for Being,the better off you’ll be.An easier,obvious example is a review site. A site reviewing coffee makers would have as it’s reason for being,comparing different coffee makers in order to make a purchase decision.Improving the Reason for Being,we might instead build a review site around a narrower,more specific choice,for example “Home Espresso Makers”.

While there may be less people looking,it will be considerably easier to get and convert visitors looking to find out about and purchase a “Home Espresso Maker” than just a generic “Coffer Maker”.Taking that a step further still,”Home Espresso Makers For Price-Conscious Shoppers” is a clear,direct,and specific Reason for Being.

Someone looking for a low-priced home espresso maker will literally light up if they find a site devoted to “Home Espresso Makers For Price-Conscious Shoppers”.Examples of strong Reason for Being’s include:

Review & comparison sites

‘How To’ and tutorial sites

‘Top X’ and ‘best of’ sites

Unique solutions (i.e. ‘home remedies’,or our example above,etc)

Expertise sites

Unmet needs

‘Better mousetraps’

Whatever niche or topic you decide on,make sure you frame it with a clear,specific Reason for Being.

Among the common WordPress errors is the memory-exhausted error. However,it is easier to fix this error by increasing the PHP limit in your WordPress.

Are you experiencing this error in your WordPress website? This article will explain to you how to fix the error through increase of PHP memory.

Please note that if you want to get professional help with this problem on your WordPress site,contact us here: -

Before we get to guide,let us start by understanding this error.

What Is A WordPress Memory Exhausted Error?

WordPress is written in PHP programming language,a server-side language. For effective functioning of each website,it requires a WordPress hosting server.

Similar to computers,web servers require memory for simultaneous running of many apps in an effective manner. However,server administrators give defined memory size to various apps,which includes PHP.

You receive this error whenever your WordPress code needs more memory than the given memory.

Therefore,WordPress memory exhausted error is a standard error that occurs in any website,if the given memory limit to a code or script is less than needed memory. If the PHP memory is less than 64MB,WordPress works naturally to expand the memory. Nonetheless,64MB is in most cases not sufficient.

Often,most website owners experience this error if they have many apps,theme or plugins files operating simultaneously on their blog.

How To Fix A WordPress Memory Exhausted Error

Method 1 – Using FTP

This method needs you to implement changes on your WordPress website files. In addition,you should backup your website before you start this process. Here is how to fix this error using FTP client:

Step 1 – Find Your wp-config.php File

Among the core WordPress files is wp-config.php. This file stores vital information regarding your website settings. Your website cannot function without this file. Furthermore,to increase the allocated memory to your site,you need to edit this file.

You should use FTP (File Transfer Protocol) like FileZilla to edit wp-config.php. FileZilla is ideal for use as it is an open-source tool and it is compatible with all main Operating Systems.

You need a particular set of credentials to connect to your site through FTP. To login to your FileZilla,enter your username and password. Once it establishes connection,you will see some folders in the lower-right side.

Click on the public_html folder. It is the root folder of your WordPress,storing all files of your site. Find the wp-config.php file in this folder.

The public_html has many folders and files. However,you should avoid making changes if you are uncertain about the changes.

Step 2 – Edit The wp-config.php File

The FTP client allows you to implement changes on your website files. Right-click on your wp-config.php file,and then choose the View/Edit option to start editing. In turn,this option downloads a copy of your wp-config.php file,and opens it through your default text editor.

Although this copy contains any codes,it should not concern you,as you just need to add this line of code:

define( ‘WP_MEMORY_LIMIT’,’256M’ );

Paste this code before the line reading “That’s all,stop editing! Happy blogging.” It instructs WordPress to increase your PHP memory limit to the stated size. For example,the line above states 256MB.

After that,save your changes and then close the editor. As a result,FileZilla will ask if you would like to substitute the file version in your server with the edited one. Answer “Yes” for your edited wp-config.php file to upload back on your server.

Now,visit your WordPress site to check if the WordPress memory exhausted error is gone. This method should fix the error. However,if the error still exists,then it means your hosting provider prohibits manual increase of PHP memory limit. In such a case,you should contact them for assistance.

If this is getting a bit to technical for you,reach out to us on Social Media,and we’ll get back to you ASAP.

Method 2 – Using The Command Line To Fix The Memory Exhausted Error

An alternative method to the famous FTP solution. Besides that,only a few users apply this method. Although FTP is an important option for implementing changes on your website files,it is not effective like the use of a command line.

If you use Windows,click on the Start menu >> type cmd >> click Enter to see the command line. You will see a black box in your command line,which allows you to instruct your computer.

Although different systems have different commands,each OS allows you to implement changes on it through the command line. Likewise,you can access your site and edit the wp-config.php file through a series of commands.

In comparison to use of FTP,this process is faster. However,many shared hosting providers lack SSH (Secure Shell Access),a connection that you need to instruct your server through command line. If you have a Virtual Private Server (VPS) or any plan that allows you to have complete access to your server,then you can use the command line.

For a SSH connection,you need to use a client such as FTP. However,it is advisable to use Hostinger,as it does not have limitations,and it supports SSH connections for shared plans.

Once you login to your Hostinger panel,go to Advanced section>>SSH Access tab>>SSH Access Information. Here,choose your connection type as SSH,and then click the Enter button.

In turn,a command line shows up,requesting your username and password. Once you login,it is easier to edit your wp-config.php file. A single command is enough to find and open this file in your WordPress root directory.

Once your editor opens the wp-config.php file,add this text like in method one:

define( ‘WP_MEMORY_LIMIT’,’256M’ );

Ensure you add this line before the line saying “That’s all,stop editing! Happy blogging.” Once you are done,close your editor,and save the changes. Remember to visit your website to check if the error is gone.

Note:

In some cases,the command line does not take you directly to your WordPress root folder. Thus,you need to find it by yourself. To know if you landed on the root folder,you need to type Is in the command line.

This should show WordPress folders like wp-content and wp-admin. If this is not the case,go manually to the folder.

Conclusion

For effective functioning of any website,it needs a web-hosting provider and many resources to run. However,the more memory your website gets,the better it performs.

If you have any questions about how to fix a WordPress memory exhausted error,please reach out to us at this link: -