Tax Relief For Businesses In Florida

Myth One

Myth:Wall decals are stickers

Reality:No. A “true” wall decal is cut from vinyl. Vinyl is a synthetic material that appears like a thin plastic,but it is not plastic. A decal will have a backing paper and a low tack application tape on the front. It will be very thin so it appears hand painted.

Vinyls are self adhesive,much thinner than a sticker,and are able to withstand heat which can be used to ensure it sticks properly to the surface. A sticker would just bubble,but vinyl likes the heat and will contour to the surface.

Stickers are on a sheet,and you peel up the corner of the design and pull it off the backing paper and then stick onto another surface. Basically a sticker is a print onto paper which has adhesive. Sometimes this paper is glossy,sometimes it is plastic coated etc. They can be made of vinyl,but are much thicker and don’t look like they are hand painted. Generally stickers look cheaper and more temporary than a true decal.

Myth Two

Myth:Decals are only for walls

Reality:No. In fact,decals are best applied to the hardest,flattest surface possible. They love drywall,glass,formica,painted wood,steel,plastic. Can be applied to painted plaster,(might require heat to assist in application),and absolutely does not work with stucco and brick surfaces.

In reality,decals and surface graphics can be applied to any surfaces that you imagine as long as they fit with the above. Try applying decals to a ceiling! A floor! A fridge! A filing cabinet! A reception desk! Decals and surface graphics work on many surfaces.

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Myth Three

Myth:Wall decals and surface graphics are as easy as PEEL AND STICK.

Reality:No. This is not true. Wall decals come with a backing paper and a low tack application tape. These are used to assist in applying the pre-spaced letters and designs to the surface. You need to follow the instructions,work slowly and often require two sets of hands to complete the application. However,once applied they are absolutely worth the effort!!!!

Myth Four

Myth:Surface graphics ruin the paint.

Reality:Mmmmm. Always a hard one when it comes to paint. If your paint is poorly applied or old,anything will ruin it,not just decals. Bubbling paint will lift simply by running your hand over it,so never mind having something stuck to it.

We always recommend using heat to remove the decals or surface graphics. Heat will loosen the adhesive and make removing the vinyl a simpler task. If you paint was good to start with,it will survive having a surface graphic placed on it.

Myth Five

Myth:Decals can only be used inside.

Reality:Decals and surface graphics can be used inside and outside. The rule is that decals won’t stick to rough surfaces,so if you are trying to apply to a rough surface outside,no,it probably won’t stick. But,if you are sticking the decal to the outside of a garden shed,or applying the decal to an outdoor patio as a feature,then absolutely it work. Exposure to UV,rain and other environmental elements will be okay for the vinyl for up to 7 years (depending on the level of exposure).

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Myth Six

Myth:Wall decals are reposition-able.

Reality:No. They are not. Many companies claim they are,but the fine print is they accept no responsibility if they don’t. Very convenient for those companies. You have already paid your money for something you think will restick and then it doesn’t.

Decals are made of self adhesive vinyl. Good decals are made of ultra thin vinyl. So if you can imagine lifting a very thin sticker off a hard surface,it will most certainly be damaged where a) you have picked at the corner to lift it and b) where it stretches as it is lifted away from the hard surface. Plus,some of the adhesive is left on the surface,so the next time you apply the stretched,damaged decal,it won’t stick for very long.

The team at Cool Art Vinyl know their stuff. When purchasing wall decals or surface graphics,think of it as a single application purchase and you won’t be disappointed.

Myth Seven

Myth:Decals look like hand painted murals and designs on the surface.

Reality:Right On! Well-made,good quality decals are absolutely fantastic as a decorating item. Generally they are low cost and beat the price of someone hand painting or doing calligraphy on the wall. We regularly do comparison quotes against painters and our prices are a third if not a half of the competition.-

If you’ve been researching into digital marketing and SEO for any length of time,you will have seen that this arena is constantly changing. Staying up-to-date is a full-time job,which is why so many businesses are turning to digital marketing agencies such asfive channels.

Whether you are thinking of going it alone or having a company take care of your needs,here are some things you should be aware of.

1. Voice Search

Voice search refers to services like Siri,Alexa and Google Assistant,which can make recommendations based on organic search results. To take advantage of voice search,businesses should optimize their keywords,so they appear in conversational phrases; the more precisely,the better.

2. Video Engagement

The popularity of video content has skyrocketed. This is partly due to better internet speeds,more social media,and the use of smartphones. Creating content your audience loves will boost your search engine rankings.

3. More Structured Snippets

Google encourages users to click on the best result via custom widgets and Structured Snippets on the search engine results page. If you have top-ranked content ranking for high-volume search terms,Structured Snippets may deliver that info to the user without them even visiting your site.

4. Google Prioritizing Mobile

Modern businesses must get on board with mobile to be competitive. Mobile-friendliness,such as fast loading times and AMP,is a major ranking factor for Google.

5. Social Media and Searching

While there is a lot of focus on search engines,don’t take your eye off social media. Increasingly,people are using social media platforms as search engines. Your business can make the most of this trend with organic and paid targeting.

Digital marketing and SEO help your business not only survive but thrive using solid data and metrics to maximize your online presence.

New online entrepreneurs usually balk at the mere mention of SEO,as if it’s one giant puzzle that would take decades for them to learn and solve.

What they don’t realize that like a lot of things,SEO can be learned,even by those practically without knowledge about online marketing.

If you want to your business to have a good online presence,here are what some search engine optimization training specialists in Hong Kong recommend to start reading up on first:

1.) Keywords

Keywords are what makes potential clients find your website out of all the thousands of other pages online. They can short phrases or long ones. The important thing here is you need to research and optimize the keywords relevant to your business.

For example,if you sell pastries and your target clients live in your city,say Hong Kong,you want to focus on keywords that contain those two elements,for example,”tasty macaroons in Hong Kong.”

2.) Content

Of course,you can’t just stuff all keywords on your website. They have to make sense too.

Great,original content is what attract possible customers and learn more about the products or services you’re offering. Think of what people who are likely to buy from you would want to know more about. Make relatable and informative content focusing on those topics and make sure to incorporate the optimized keywords.

3.) Tags and meta-data

Apart from content that can win audiences,you also have to pay attention to how search engine algorithms find your website. Good tags and metadata can increase your chances of ranking higher on search pages. Think of them as your website’s IDs that give search engines information what your website is all about and how that information should be displayed.

As you continue on your SEO learning journey,you will learn many more ways to optimize your website and potentially pull in more clients.

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