Residents Recommend: 10 Things to Do in NYC

Myth One

Myth:Wall decals are stickers

Reality:No. A “true” wall decal is cut from vinyl. Vinyl is a synthetic material that appears like a thin plastic,but it is not plastic. A decal will have a backing paper and a low tack application tape on the front. It will be very thin so it appears hand painted.

Vinyls are self adhesive,much thinner than a sticker,and are able to withstand heat which can be used to ensure it sticks properly to the surface. A sticker would just bubble,but vinyl likes the heat and will contour to the surface.

Stickers are on a sheet,and you peel up the corner of the design and pull it off the backing paper and then stick onto another surface. Basically a sticker is a print onto paper which has adhesive. Sometimes this paper is glossy,sometimes it is plastic coated etc. They can be made of vinyl,but are much thicker and don’t look like they are hand painted. Generally stickers look cheaper and more temporary than a true decal.

Myth Two

Myth:Decals are only for walls

Reality:No. In fact,decals are best applied to the hardest,flattest surface possible. They love drywall,glass,formica,painted wood,steel,plastic. Can be applied to painted plaster,(might require heat to assist in application),and absolutely does not work with stucco and brick surfaces.

In reality,decals and surface graphics can be applied to any surfaces that you imagine as long as they fit with the above. Try applying decals to a ceiling! A floor! A fridge! A filing cabinet! A reception desk! Decals and surface graphics work on many surfaces.

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Myth Three

Myth:Wall decals and surface graphics are as easy as PEEL AND STICK.

Reality:No. This is not true. Wall decals come with a backing paper and a low tack application tape. These are used to assist in applying the pre-spaced letters and designs to the surface. You need to follow the instructions,work slowly and often require two sets of hands to complete the application. However,once applied they are absolutely worth the effort!!!!

Myth Four

Myth:Surface graphics ruin the paint.

Reality:Mmmmm. Always a hard one when it comes to paint. If your paint is poorly applied or old,anything will ruin it,not just decals. Bubbling paint will lift simply by running your hand over it,so never mind having something stuck to it.

We always recommend using heat to remove the decals or surface graphics. Heat will loosen the adhesive and make removing the vinyl a simpler task. If you paint was good to start with,it will survive having a surface graphic placed on it.

Myth Five

Myth:Decals can only be used inside.

Reality:Decals and surface graphics can be used inside and outside. The rule is that decals won’t stick to rough surfaces,so if you are trying to apply to a rough surface outside,no,it probably won’t stick. But,if you are sticking the decal to the outside of a garden shed,or applying the decal to an outdoor patio as a feature,then absolutely it work. Exposure to UV,rain and other environmental elements will be okay for the vinyl for up to 7 years (depending on the level of exposure).

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Myth Six

Myth:Wall decals are reposition-able.

Reality:No. They are not. Many companies claim they are,but the fine print is they accept no responsibility if they don’t. Very convenient for those companies. You have already paid your money for something you think will restick and then it doesn’t.

Decals are made of self adhesive vinyl. Good decals are made of ultra thin vinyl. So if you can imagine lifting a very thin sticker off a hard surface,it will most certainly be damaged where a) you have picked at the corner to lift it and b) where it stretches as it is lifted away from the hard surface. Plus,some of the adhesive is left on the surface,so the next time you apply the stretched,damaged decal,it won’t stick for very long.

The team at Cool Art Vinyl know their stuff. When purchasing wall decals or surface graphics,think of it as a single application purchase and you won’t be disappointed.

Myth Seven

Myth:Decals look like hand painted murals and designs on the surface.

Reality:Right On! Well-made,good quality decals are absolutely fantastic as a decorating item. Generally they are low cost and beat the price of someone hand painting or doing calligraphy on the wall. We regularly do comparison quotes against painters and our prices are a third if not a half of the competition.-

As you’ll see,there are many ‘flavors’ of affiliate marketing: different approaches,different platforms,most of which can rightfully be termed “affiliate marketing”.
You probably have your own notion of what affiliate marketing looks like,what comes to mind when you think about the business of affiliate marketing – product review sites,Amazon affiliate links placed on a blog or within articles,promoting affiliate products to a mailing list,etc.

This is not intended to be an almanac of disparate affiliate marketing tactics.

Overview

1. Choose Your Niche / Topic
2. Develop Your Keyword List
3. Create Your Content
4. Build Your Website
5. Monetize Your Website
6. Drive Traffic
7. Optimize & Improve
8. Expand

Conceptually,affiliate marketing like this is fairly simple & straightforward: Choose your topic,determine which keywords & phrases are used to search in that topic,write articles optimized for those keywords,build the site using the content you created,add links to related affiliate products,then get the attention of people interested in the topic. For additional help on this affiliate marketing process:-

Visitors show up to browse the content,and some percentage click through and buy from your affiliate links,thereby generating your profits.

Here,we will break this down into a series of digestible and doable steps,building one on top of the next,until you have your business up,running,and generating revenues.

None of these steps is terribly complex or mystical; in fact,most have many ways to accomplish them,even many ‘right’ ways. But the difference between just ‘doing’ them,and doing them in a way that gets the results we’re after,while often subtle,are absolutely the difference between success & failure.

There are many ways to choose a niche,build a site,and drive traffic,but only a few will that result in strong,continuous conversions – the sales that produce your profits.

What is a niche anyway?

Your niche or topic is the basis of your website – it’s what your site will be about,it’s “Reason For Being”.

Choose the ‘wrong’ niche,and the best you can hope for is a constant struggle; more likely you’ll simply fail.

Choosing the ‘right’ niche won’t,by itself,insure success,but it is the single biggest determining factor,and what drives all subsequent steps.

If there’s anything ‘hard’ about picking your niche,it’s having to choose from so many excellent potential opportunities.

Once you know how to come up with and qualify niche ideas,the real fun begins – because as you’ll see,there are a near-infinite number of
good,lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue

That said,I often hear from people who are just starting out that choosing a niche is difficult or frustrating – even mindboggling.

The four most common “complaints” I hear are:

1. Not knowing where to begin;
2. Not being able to come up with good ideas;
3. Not knowing if an idea will be profitable;
4. Not knowing if an idea is achievable.

One of the most important aspects of choosing your niche or topic is your “Reason For Being”.

Your Reason for Being is the reason your website exists,the justification for visitors to go there. Without a good,clear Reason for Being you’re sunk before you even begin.

Reason for Being answers the question “why would someone take the time & effort to visit your site”,shapes the approach you take,and dictates your content.

Suppose I have a passion for animals,and decide I want to create a site in the ‘pets’ niche.

After brainstorming,looking around online,thinking about my own experiences,etc.,I decide to create a site about keeping pets for apartment dwellers. Having lived in big cities and being a pet lover,I know there are unique challenges and restrictions for pet lovers in the city. Large or very active dogs,for instance,don’t typically do well living in an apartment. If it’s a walk-up,that poses additional challenges. Even tropical fish can pose problems – very large aquariums are immensely heavy and require firm,strong flooring underneath.

If I were to simply build a site without consideration of my Reason for Being,it would end up being a hodge-podge of marginally-related articles,with little cohesion or connectedness.

Looking at this example,however,I can come up with a clear,strong Reason for Being: addressing the specific challenges facing apartment dwellers who want to have a pet or pets. Now,instead of assembling a hodge-podge of articles,I can map out a strategy that will dictate my content:

• Dog breeds that adapt well to apartment living
• Desensitizing your dog to noise & activity
• Treadmills: exercising your dog when you can’t take him out

Your Reason for Being provides the reason for someone to visit your site. The clearer and more specific your Reason for Being,the better off you’ll be.An easier,obvious example is a review site. A site reviewing coffee makers would have as it’s reason for being,comparing different coffee makers in order to make a purchase decision.Improving the Reason for Being,we might instead build a review site around a narrower,more specific choice,for example “Home Espresso Makers”.

While there may be less people looking,it will be considerably easier to get and convert visitors looking to find out about and purchase a “Home Espresso Maker” than just a generic “Coffer Maker”.Taking that a step further still,”Home Espresso Makers For Price-Conscious Shoppers” is a clear,direct,and specific Reason for Being.

Someone looking for a low-priced home espresso maker will literally light up if they find a site devoted to “Home Espresso Makers For Price-Conscious Shoppers”.Examples of strong Reason for Being’s include:

Review & comparison sites

‘How To’ and tutorial sites

‘Top X’ and ‘best of’ sites

Unique solutions (i.e. ‘home remedies’,or our example above,etc)

Expertise sites

Unmet needs

‘Better mousetraps’

Whatever niche or topic you decide on,make sure you frame it with a clear,specific Reason for Being.

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