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New online entrepreneurs usually balk at the mere mention of SEO,as if it’s one giant puzzle that would take decades for them to learn and solve.

What they don’t realize that like a lot of things,SEO can be learned,even by those practically without knowledge about online marketing.

If you want to your business to have a good online presence,here are what some search engine optimization training specialists in Hong Kong recommend to start reading up on first:

1.) Keywords

Keywords are what makes potential clients find your website out of all the thousands of other pages online. They can short phrases or long ones. The important thing here is you need to research and optimize the keywords relevant to your business.

For example,if you sell pastries and your target clients live in your city,say Hong Kong,you want to focus on keywords that contain those two elements,for example,”tasty macaroons in Hong Kong.”

2.) Content

Of course,you can’t just stuff all keywords on your website. They have to make sense too.

Great,original content is what attract possible customers and learn more about the products or services you’re offering. Think of what people who are likely to buy from you would want to know more about. Make relatable and informative content focusing on those topics and make sure to incorporate the optimized keywords.

3.) Tags and meta-data

Apart from content that can win audiences,you also have to pay attention to how search engine algorithms find your website. Good tags and metadata can increase your chances of ranking higher on search pages. Think of them as your website’s IDs that give search engines information what your website is all about and how that information should be displayed.

As you continue on your SEO learning journey,you will learn many more ways to optimize your website and potentially pull in more clients.

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There are a bunch of great neighborhoods in Downtown Chicago to grab a quick drink,but none are quite like the city’s West Loop neighborhood. Well known for both food and drink,the West Loop is also home to many corporate offices and furnished apartments,making the area’s bars and restaurants busy all the time. Here are some of our favorite spots to grab a quick drink in the West Loop.

The Press Room

Just steps from short term rentals is The Press Room,a hidden gem known for their solid wine list and impeccable taste in music.

Chicago’s French Market

Food Halls are super common these days in River North and Streeterville,but before these places existed,Chicago’s French Market was the king of food halls in the city. Still one of the best spots to eat in the West Loop,the French Market continues to improve upon a recipe that it created several years ago.

Sepia

Known more for their prowess as a fine dining establishment,Sepia,located near several business apartments,also has a killer cocktail menu for those looking for a quick drink in the neighborhood. The best part? Happy hour features drinks and snacks for only $7.

Lone Wolf

Not only is Lone Wolf centrally located and a great place to wait for a seat at the nearby Au Cheval,this bar features a fantastic beer list and even better happy hour food lineup. If you live in any of the area’s temporary housing units,be sure to stop by Lone Wolf for a pre-dinner beer.

Green St. Meats

Green St. Meats is not only one of the best places to get BBQ in the Midwest (seriously),it also boasts a full service bar that you can hit up while you’re in what is sure to be a long line. We recommend the Lone Star for that classic Texas BBQ combination.

Nearly all states compel car owners to get some form of auto insurance. Most of the time,the minimum requirement covers only the liabilities incurred after an accident. It ensures that the owner will have the ability to pay for the damages he might cause to others through the insurance provider. However,this will not cover the damages that he might incur himself as a result of the collision. A few states are a step ahead by mandating no-fault coverage. What is no-fault auto insurance? In a nutshell,it is a policy that is activated after an accident regardless of the cause. It covers the policy holder’s own medical bills and property repairs,although a - might be necessary to get all the benefits due.

Faster Financial Aid

There are several benefits to having a no-fault system. Perhaps the best advantage is the ability to get financial aid faster. Victims will depend on their own insurance provider,after all. There is no need to find out what the other driver’s insurance details are. Sometimes arguments after a crash can get heated so getting the other person’s insurance information can be a challenge. There are also drivers who just hit and run away,leaving the victims helpless. If there is a policy that covers the victim’s needs,then they can move forward from the incident much quicker.

Protection from Uninsured Drivers

There are also cases where victims find out that the driver who hit them is uninsured or underinsured. It is not possible to depend on liability insurance. Suing the driver might not be fruitful if the person does not have the funds to cover injuries and property damage,even if you have a good -. With a no-fault policy,this will not be a problem.

Good for Complex Cases

There are a lot of cases wherein liability is difficult to determine. Both parties may indeed be liable in equal or different amounts. Launching an expensive and time consuming lawsuit just to determine fault is not appealing to most. A policy that covers the damages no matter who is to blame results in less stress for everyone.